About this site

Lead the Shift is an independent publication launched in Cape Town, South Africa on 18.08.2025 by Charmaine Mbatha.
Business is changing and we need new leaders to navigate the shift that is happening in the world.
Old systems and ways of doing things are collapsing day by day. We simply cannot do business the way we used to.
It’s not just about technology and AI. People are changing. The energetic structure of the planet is rapidly changing. We are awakening to the truth of who we are truly meant to be.
Lead The Shift is for business leaders who are ready to do business in ways that benefit all, not just their bottom line.
This space exists to guide, challenge, and inspire those who feel the call to step into leadership that honours both growth and humanity. Together, we are creating business structures that align with the future; systems that sustain, uplift and evolve with us.